This presentation was created to explain the norms and the marketing plans to the Wakulla County Coalition for Youth in January 2010. The Wakulla Middle School 6th through 8th graders took a survey in November of 2009 which gauged the normative behavior of the youth at large. The results of the survey were compared to other established norms and used to develop marketing programs directed toward correcting misconceptions on use of Alochol, tobacco and Drugs and to reinforce the true norm of "Non-use" among Wakulla Youth.

Social Norms Study